Insights
Practical notes on architecture, performance and scaling production systems.
Shopware or Shopify? An Engineering Perspective on Platform Choice
April 28, 2026
2 min
Feature comparisons miss the point. The real question is where your complexity lives - and who will own it.
MySQL in eCommerce: Finding the Real Bottlenecks
April 14, 2026
2 min
Before buying bigger instances: N+1 queries, mismatched indexes and lock contention cause most database pain - and they are all fixable.
Running eCommerce on AWS: Reliability Without Overengineering
March 31, 2026
2 min
Good commerce infrastructure is boring: a small set of well-understood services, sized for your real load profile, with cost as an engineering metric.
Is Your Architecture Ready for AI Workloads?
March 17, 2026
2 min
AI does not replace architecture - it stress-tests it. Boundaries, budgets and asynchronous execution decide whether AI features scale or break.
Measure First: Why Profiling Beats Intuition in Performance Work
March 3, 2026
2 min
Guessing optimizes feelings; measuring optimizes systems. The measurement discipline behind every performance engagement we run.